Mistakes Marketers Make
Anonymous (207.105.30.x) 22 Oct 2008 19:37
I found this interesting article on WSJ which talks about common mistakes or wrong strategies adopted by Marketing professionals.
http://online.wsj.com/article/SB122446752026649227.html
To me, this felt like a recap of Marketing 551. The topics discussed sound so basic that I find it hard to believe that experienced marketing professionals working for great companies can go wrong with these!
Any further thoughts?